AI Insights · Timothy · July 2022
Top 5 Educational Games in the UK for Q2 2022
Discover the performance trends of the top 5 educational games in the UK for Q2 2022, including download rates, revenue, and active user metrics.
In the second quarter of 2022, the top 5 educational games in the United Kingdom displayed diverse performance trends across downloads, revenue, and active users. Based on data from Sensor Tower, here is a closer look at how each app fared during this period.
Toca Boca World experienced a notable decline in weekly revenue, starting at around $252.7K at the end of March and dropping to approximately $103.4K by the end of June. Weekly downloads also saw fluctuations, peaking at 33.5K in mid-April before stabilizing around the 19-20K mark by late June. Active users showed resilience, with numbers ranging from 239.9K to a peak of 317.1K in early June, ending the quarter with around 290.3K users.
World of Peppa Pig: Kids Games maintained relatively steady weekly revenue, hovering between $26K and $35.3K throughout the quarter. The app saw a progressive increase in weekly downloads, starting from 10.3K at the end of March and reaching up to 13K-14K by the end of June. Active user numbers remained stable, averaging around 44.5K to 52.3K during the quarter.
Sago Mini World: Kids Games showed a consistent pattern in weekly revenue, fluctuating between $7.8K and $11.4K. Weekly downloads, however, varied significantly, with a notable peak of 7.9K at the end of May, while other weeks saw lower figures around 3-4K. Active users demonstrated a decline from 25K in early April to about 16.4K by the end of June.
Animal Jam had a modest revenue stream, starting at around $6K in late March and ending at $3.8K by the end of June. The app's downloads saw a sharp drop from 6.3K at the end of March to approximately 1.8K by late June. Active users also decreased from 35.2K to around 19.6K over the quarter.
Sago Mini School (Kids 2-5) recorded steady weekly revenue, ranging from $3K to $4.2K. Weekly downloads showed a slight upward trend, starting at 2.1K and reaching up to 2.8K by mid-June. Active users displayed a gradual increase from 7.6K at the end of March to a peak of 8.3K in late May, ending the quarter at around 7.4K.
For more detailed insights and comprehensive data, visit Sensor Tower.
